Everyone can wear a Swatch.
Our watches don’t fit a standard nor a frame. Some don’t even fit the laws of gravity! One thing they all fit is your personality. There is always space for you to shine when you wear a Swatch.
Welcome to the home of creativity.
Welcome to the Swatch Club
Welcome to the Swatch Club
A little bit of crazy, a whole lot of love.
31 years ago, in 1990, a small group of people joined a passion for our watches and formed what was then called the “Swatch Collectors of Swatch”. Today, we’re in more than 100 countries from all over the world. Discover the benefits of the Club and don't miss out on exclusive news.