Monochrome black and white models join the groundbreaking collection
A whole new world of self-expression awaits with two sleek and stylish additions to the groundbreaking Swatch BIOCERAMIC WHAT IF? Collection.
Embrace the dark or the light to suit your mood and look impossibly effortless in every situation. Whether you choose to complement or contrast your outfit, the full black or full white versions are an essential new staple for every wardrobe.
WHAT IF…BLACKAGAIN? takes BIOCERAMIC WHAT IF? into stealth mode, making your geometric timepiece even more of an unexpected attention grabber. WHAT IF…ALLWHITE? follows the light, providing a hint of the extraordinary to everyday timekeeping.
Whichever way you look at it, both additions to the BIOCERAMIC WHAT IF? Collection are perfectly timed.
WHAT IF? is a geometric approach to a Swatch classic that separates the standard from the standout at a glance. Strong, square edges and a 33 mm x 33 mm case ensure a comfortable fit on the wrist and a color-block contrast with magnificent modern monochrome that will have an instant impact.
If you’re looking for a timepiece that’s also a talking point, there is some serious science behind this style. It’s all made possible by Swatch's innovative BIOCERAMIC material. By combining ceramic powder with biosourced materials, Swatch BIOCERAMIC achieves remarkable strength and durability to create the unique square WHAT IF? design.
With the BIOCERAMIC WHAT IF? Collection, you’ll find a watch that suits your lifestyle as well as your look. The BIOCERAMIC case, crown, and buckle embody Swatch's innovative spirit. The biosourced edge-to-edge glass provides a striking side view of the dial and the integrated biosourced strap is comfortable to wear.
Back in 1982, the Swatch founders were faced with the decision of creating a round or square watch. The BIOCERAMIC WHAT IF? Collection plays out an alternate and fun reality, imagining how different the world of Swatch might have been if a square design had been chosen.
With the new Swatch BIOCERAMIC WHAT IF? Collection color palette, you’ll be ready to show the world that the impossible is possible in standout style.
The new Swatch BIOCERAMIC WHAT IF…BLACKAGAIN? and WHAT IF…ALLWHITE? models are available in Swatch stores worldwide and on Swatch.com from August 1, 2024.
