Start your movement with the new Swatch PROTEAM Collection

Swatch is proud to present our first ever Swatch PROTEAM Collection. Our Proteam athletes Coco Ho, Matthias Dandois, Sam Pilgrim and Andy Anderson each bring their world to life on their dream watch and show us what time means to them.

World firsts, new records, never before seen moves. The Swatch Proteam lives a life of action, adventure and creativity. These watches tell the story of extraordinary athletes at the top of their game inspiring fellow athletes and the next generation of athletes and action sports fans.

With their unique personalities and unrivaled creativity, they’re starting a movement that everyone will want to be a part of.

These are the water-resistant, Swiss-made, action-sports inspired watches that will be starting a movement this summer. They’re a great reminder that now is the time to start your movement.

THE PILGRIM – TREAD ON IT

BY SAMPILGRIM

Sam Pilgrim is a professional freeride mountain biker and arguably the most influential mountain biker on the planet. Millions of fans follow his regular online updates and sporting adventures. Known for his love of, and skills in, multiple sports, Sam has made his name in the exhilarating world of MTB as a champion and a personality. His unique tricks on the course and staggering stunts on his channels have earned him legions of fans and he is a true source of inspiration for up-and-coming athletes.

Sam’s watch could only be a BIG BOLD, reflecting his personality. The design is pure Pilgrim and is straight out of a bike shop. Featuring a strap with a distinctive tire tread, a matte transparent dial with bike spokes and a bezel resembling a tire, this watch is the perfect companion as you set out to shred on the trails. With Super-LumiNova® hour markers and hands helping the time to stand out in the dark, it also reflects Sam’s energy and his feeling that ‘Today is going to be epic!’ The unique details on THE PILGRIM- TREAD ON IT don’t stop there. Channeling Sam’s passion for his sport and his unique fun-loving personality, the watch features his name and mountain bike-inspired imagery on its two loops. The final fun feature is the tooth on the red pusher – a cheeky nod to his famous winning smile.

TIME WITH ANDY ANDERSON

BY ANDY ANDERSON

Canadian skate sensation Andy Anderson is a genuine sporting superstar, celebrated for his unique style, inventive tricks and for always wearing a safety helmet. His standout style of skateboarding sees him bring together technical tricks inspired by the early days of skateboarding with modern techniques. Andy is known for his creativity, his artistry and his unique way of seeing the world.

Originality meets deep thinking in this truly unique NEW GENT presented in biosourced materials. With its striking yellow and black color palette, the intricate design considers the interconnectedness of the world. On the front in black on yellow, an all over print shows a network of fire hydrants, representing Andy’s favorite places to skate from all around the world. The back of the strap carries a yellow on black print of mushrooms – a natural phenomenon that mirrors the man-made fire hydrants on the other side. The dial carries the locations that Andy has skated to qualify for the Tokyo Olympic Games in 2021 and his signature is featured on the loop. A handwritten note inside the packaging rounds out the idea of interconnectedness and gives fans and enthusiasts an in-depth insight into how Andy sees the world.

COCO HO BLU

BY COCO HO

Surf superstar Coco Ho is a surfer at the top of her game and already has an impressive array of titles, awards, and fans to her name. She has been a fixture on the international surf scene since 2009 and began surfing at the age of seven. She is known for her positivity, her style, and her sensational surfing skills. She is at the forefront of women’s surfing and is a role model for all young surfers looking to get out and catch a wave.

The SKIN IRONY she created in collaboration with Swatch is as cool and refreshing as a dip in the ocean and is inspired by her natural chic and grace as well as her career catching waves. For Coco, a day is all about moving seamlessly from home to the beach to the ocean and then for a sunset catch up or an evening out with friends. Naturally her dream watch performs and looks effortlessly chic in every setting.

With its gold-colored, super-thin stainless-steel case, iridescent dial with turquoise details pearl-effect strap and a loop with Coco’s name on it, this is the design that tells the story of her day. Drawing inspiration from the beautiful oceanside locations in Hawaii where she grew up, this watch could only be designed by Coco.

G-TURN

BY MATTHIAS DANDOIS

BMX flatland hero Matthias Dandois is one of the biggest names in the world of BMX. A nine-time World Champion in his chosen discipline, he wows audiences all around the world with his natural charisma, down-to-earth personality, and incredible bike-handling skills. An all-round gifted athlete, he first discovered BMX at the age of 12 and has never looked back. His sporting passion became his full-time career when he turned professional, and he joined the Swatch Proteam in 2020.

The G-TURN is a biosourced BIG BOLD engineered to tell the story of what time means to Matthias. It is simultaneously supersized and understated, mirroring Matthias’ stature and personality as well as carrying features that link directly to his love of his sport. The name is taken from his favorite trick and the watch features a rugged matte transparent case and strap. The gold-colored dial with tire tread detail, bezel and strap details are all inspired by the gold medals Matthias has won so far during his illustrious career.

Details on the dial and bezel celebrate his nine World Championship victories so far and the dial ring has Super-LumiNova® for a unique glow-in-the-dark experience. The bezel featuring key dates from his life offers both insights into his life and a source of inspiration for the wearer. The loop and packaging feature Matthias’ initials adding a discreet personalized touch from an athlete all BMX fans will know.

These are the water-resistant, Swiss-made, action-sports inspired watches that will be starting a movement this summer. From carving up the concrete jungle to conquering rugged trails and riding both rails and the gnarliest waves, these new watches tap into the soul of each sport and channel the personality and authenticity of each athlete that helped create them. The result is a collection, built for action that is sure to ignite a passion for action sports and empower any wearer to chase their adrenaline-fueled adventures with style.

Our Swatch Proteam athletes are starting a movement that everyone will want to be a part of.

The Swatch PROTEAM Collection hits shelves at Swatch stores worldwide and online on Swatch.com on July 18, 2024.