Swatch Encyclopedia: More than 8000 ways to celebrate four decades of iconic Swatch innovation, joy of life and positive provocation

6 January 2025

Prepare to take the ultimate journey through Swatch time

Swatch is thrilled to announce the release of the Swatch Encyclopedia, a unique four-volume box set that celebrates four decades of the innovation, joy of life and positive provocation that Swatch is known for. With 8,419 Swatch watches featured in its beautifully curated pages, the Swatch Encyclopedia represents what we stand for and is a must-have for all those who love Swatch, who love design, art and powerful self-expression.

Each volume represents a decade of Swatch history, spanning the launch of the brand in 1983 to our 40th year of operation in 2023. From the earliest breakthroughs, like the creation of the world’s favorite “second watch” and the first Swatch Art Special, to recent innovations such as SISTEM51 and the unique BIOCERAMIC WHAT IF? designs, not to mention visionary collaborations such as OMEGA X Swatch and Blancpain X Swatch, each volume captures the essence of Swatch through time.

Presented in a brightly colored slipcase, the Swatch Encyclopedia brings both flair and a burst of color to any space brightening the room with its eye-catching charm. A true collector’s item and a perfect gift for any occasion it warmly invites everyone to explore the colorful and vibrant world of Swatch, and travel through time with it.

The Swatch Encyclopedia is available for sale online worldwide from January 6, 2025.