Happy 4th of July! Swatch and The Simpsons celebrate Independence Day

5 June 2024

Lady Liberty gets a memorable Simpsons-style makeover

Swatch is delighted to present a joyous new model in The Simpsons Collection to celebrate July 4 and Independence Day.

Whether you’re spending the day with family or friends, at the beach or with a barbecue, get ready to celebrate with a piece inspired by one of America’s most iconic monuments.

Baby Maggie is the face of LITTLE LADY LIBERTY as she recreates a famously independent pose, complete with her teddy bear, pacifier and ice cream cone torch. The red, white, and blue color scheme is always awesome, and a star-spangled strap means your watch will stay safely on your wrist wherever the festivities take you.

The 34 mm GENT model is a Swatch classic and fits every wrist so it can be worn by all members of the family. The enduring charm of The Simpsons is reflected in the image of Maggie, making it a watch you’ll be proud to wear all year round, independent of the date or the occasion.

LITTLE LADY LIBERTY will be available in Swatch stores worldwide and on swatch.com beginning June 6 .

The Simpsons Collection has now featured every member of America’s favorite family in starring roles on the dial. With plenty more still to come, the race is on to complete your collection!