Adding a fun, MAXI twist to a unique collection
Swatch is thrilled to announce the launch of THE SIMPSON FAMILY MAXI, a supersized watch, inspired by the world’s most iconic TV family, The Simpsons. This one-of-a-kind watch rounds out the playful collection Swatch has released over the past year.
So far, each watch in The Simpsons Collection has captured the humor and unique charm of the beloved television series, embodying the joy of sharing specific special occasions together as a family. First, SECONDS OF SWEETNESS and SECONDS OF SWEETNESS PAY! kicked off the collaboration and, with a mouthwatering donut printed on its dial, brought sweet vibes to Simpsons and Swatch fans alike. Holiday Specials, WONDROUS WINTER WONDERLAND and TIDINGS OF JOY, followed by Valentine’s Day Specials SWEET EMBRACE and ANGEL BART, brought festive cheer and heartfelt moments into homes around the world, across two very special holidays.
Then, BEST. DAD. EVER. and BEST. MOM. EVER., a pair of watches reflecting the humor of the Simpsons family dynamic, made the perfect gift for Mother’s and Father’s Day. LITTLE LADY LIBERTY added a burst of Springfield fun to July 4 celebrations, while CLASS ACT, available also with SwatchPAY!, got everyone excited about returning to school. Finally, the colorful duo AYE CARUMBOO, and D’OH OF THE DEAD is helping fans celebrate Halloween and Dia de los Muertos.
THE SIMPSON FAMILY MAXI, the final watch in The Simpsons Collection, pays tribute to the spirit of family and the joy of shared experiences that can unfold at any given moment throughout the year.
Whether it’s settling in on the sofa for a family movie night, gathering round the dinner table for a meal full of laughter or celebrating special occasions, this watch embodies the togetherness that makes these moments so special.
Featuring Homer, Marge, Bart, Lisa, and Maggie on a yellow background, this 2.10-meter-tall timepiece reminds us that, just like the iconic family from Springfield, each family member has their own unique flair and personality. And it is precisely these unique quirks and qualities that make those special family moments even more lively, fun, and memorable.
With its vibrant color, playful design and larger-than-life presence, this special timepiece is sure to be a hit at any gathering, creating memorable moments for The Simpsons and Swatch fans of all ages.
THE SIMPSON FAMILY MAXI will be available for purchase online on swatch.com from September 26, 2024.
