MIND YOUR SWATCH

Swatch celebrates the city of London with Mind Your Swatch (GZ276), a new Gent Originals with a colourful collage of signs and symbols evoking the city and its famous landmarks. A playful mixture of iconic images spells out “LON-DON” across the silicone strap and dial, moving from an “L” through a flag and an orange sky over Tower Bridge to a colourful warning to “look left” be-fore crossing the street. A big black umbrella forms a rainy-day “D” before a 34 mm clear plastic case frames a sun-brushed silver dial and broad blue bar across a pink circle—a nod to the familiar London underground logo. The 12 o’clock side of the dial presents the final red and black “N” and brings leg-endary double-decker buses to mind. All in all, this sophisticated English Gent evokes good times in London—and is a perfect souvenir to remember them by.