Swatch BREAK FREE Collection
Inspired by the 1984 Swatch World Breakdance Championship, the watches in the Swatch BREAK FREE Collection, are a true celebration of creativity and self-expression. Get ready to break free and express yourself!
FROM THE ARCHIVE
FROM THE ARCHIVE features an original Keith Haring sketch created after the Swatch World Breakdance Championshipy, complete with the art legend's rough pencil marks, signature and handwritten Swatch logo. The vibrant design, with a transparent matte case and strap, also features SwatchPAY!—offering you a stylish, secure, and easy way to pay.
BREAKS OFF
What if we used Keith Haring's artwork from the Swatch World Breakdance Championship poster to create a watch? With Keith Haring's instantly recognisable work on its dial, BREAKS OFF is always on beat.
BREAK LOOSE
What if we reimagined the original World Breakdance Championship poster in monochrome? Featuring a black and white square dial, BREAK LOOSE is a watch that locks in the freshest look on the scene.
BREAK TIME
What if we used the design from the watch given to the winners of the Swatch World Breakdance Championship on a brand-new BIOCERAMIC model? With its vivid hues and playful design, the playful BREAK TIME captures the event’s energy and reminds us to live life fully and freely.
Swatch World Breakdance Championship
In 1984, we fused the vibrant world of music, the vivid hues of art and the adrenaline rush of sports in one incredible event: the Swatch World Breakdancing Championship. Way ahead of its time, and the first of its kind, this event united people across generations and backgrounds in one magical moment.
The Swatch World Breakdance Championship took place in 1984 in New York City and was known almost as much for its iconic poster, designed by Keith Haring, as it was for the music and breakdance action on stage.
Celebrate with us!
The Swatch BREAK FREE Collection is launching with epic events around the globe! Join us and let's BREAK FREE together!
Check out the whole Swatch BREAK FREE Collection
Swatch BREAK FREE: The new generation
A new generation of artists inspired by the 1984 Swatch World Breakdance Championship creates four watches
