Discover the world of Swatch
Welcome to the Swatch universe, where we celebrate living life to the fullest through the spirit of sport, the creativity of art, the power of innovation and more. Each part of our world is a reflection of our passion for innovation, joy of life, positive provocation and creativity. Here, time is just the beginning.
Swatch loves sports
From the start, we've been deeply connected to action sports, championing once unconventional pursuits like skateboarding and snowboarding and bringing them to the forefront. Our playful, provocative spirit led us to support pioneering athletes, sponsor groundbreaking events, and serve as official timekeepers worldwide, cementing sports as a core part of who we are.
.jpg "Andy Anderson at Swatch Nines MTB")
.jpg "Erik Fedko")
Swatch loves art
Bringing art to people has been at the heart of Swatch since the beginning. For us, art is not just aesthetics—it celebrates our passion for creativity. From collaborations with artists to founding the Swatch Art Peace Hotel, supporting art institutions and bringing reinterpreted masterpieces to your wrist, our love for art runs deep.
Innovation at Swatch
We revolutionized watchmaking by creating affordable, stylish quartz watches with Swiss-made quality. We've gone beyond design to include breakthrough technologies like Swatch ACCESS and SISTEM51. With recent innovations like SwatchPAY! and BIOCERAMIC, we continue to push boundaries as well as expand the use of alternative and biosourced materials.
Explore more of the Swatch world
Dive deeper into the world of Swatch! Get a behind-the-scenes look at Swatch HQ, join the Swatch Club for exclusive benefits and explore Planet Swatch to discover our rich heritage.
.jpg "Swatch Club")
-325x406_6.jpg "Planet Swatch Museum")
