Discover Planet Swatch
Planet Swatch is a whole new world. What are you waiting for? Come on in!
Discover Thousands in Orbit
-710x887_7.jpg "Overview of the Planet Swatch museum hall")
-325x406_1.jpg "Mix & match wheel display")
-325x406_2.jpg "Inside the Planet Swatch museum")
-325x406_3.jpg "A panel displaying Swatch watches throughout the years")
-325x406_4.jpg "Maxi Swatch watches")
-325x406_6.jpg "More watch displays tracing back the history of Swatch")
Discover Thousands in Orbit
Astronauts have reported seeing more than 6,500 watches in orbit around Planet Swatch.
Discover The Story of Swatch
Discover The Story of Swatch
Take a space-walk through time and the story of Swatch. Tank up at key stations along the way.
Discover Innovation
_710x887.jpg "Swatch ACCESS TO SPACE (SKZ100) NASA special, worn in space by Swiss astronaut Claude Nicollier on the shuttle mission Columbia, 1996")
_334x418_1.jpg "The launch of the innovative SISTEM51 movement by Nick Hayek at the Baselworld Watch Fair, April 2013")
_334x418_2.jpg "Swatch PAPARAZZI (SUHB100), the very first smart Swatch, 2004")
_334x418_4.jpg "Swatch TOUCH, the first Swatch collection with a LCD touch screen, 2011")
_334x418_5.jpg "A giant Swatch carved in snow for the launch campaign of Swatch Beat Aluminium, a Swatch displaying different time zones as well as the internet time in \"Beats\", 1999")
_334x418_7.jpg "The Swatch PAPARAZZI, a revolutionary Swatch introduced in 2004. It combines the MSN Direct functionality with other innovative features like Swatch Internet Time.")
_334x418_=6.jpg "Nicolas G. Hayek and Nick Hayek inaugurating Biel Meantime (BMT) in 1998 – the universal reference for internet time. A day in internet time begins at midnight BMT (@000 Swatch .Beats) (Central European Wintertime). Internet Time represents a completely new global time concept created by Swatch.")
Discover Innovation
Ingenuity rules on Planet Swatch with wrist-flick Access to ski slopes and concerts, the .beat generation & Internet Time, news, sports, weather at a glance, touch-screen timing, and the revolutionary Sistem51 – 51 parts, transparent rotor, 5 colorful modules and only 1 screw.
Discover Sports on the Edge
Discover Sports on the Edge
Freestyle is our DNA. We support MTB, BMX and FMX riders, freeskiers and boarders, surfers, beach volleyballers. If it’s wild and crazy, Swatch is there.
Discover The Art of Swatch
_710x887_5.jpg "The artwork behind Swatch WIDE ACRES OF TIME, created by Ian Davenport for La Biennale Venezia, 2017")
_334x418_1.jpg "Swatch Club PIOLIN'S TIME by Argentinian artists Chiachio & Giannone")
_334x418_2.jpg "Swatch ZANAKA, designed by French singer-songwriter and musician Jain, 2017")
_334x418_3.jpg "Cinema special Swatch TIME TO REFLECT (GZ143) designed by director Robert Altman for the 100 Years of Cinema collection, 1995")
_334x418_4.jpg "Swatch CUCKOOLUS (SUOZ238S) created by artist Tobias Rehberger for Fondation Beyeler, 2016")
_334x418_6.jpg "Swatch WAKE UP (SBZ104) designed by American director, actor and producer Spike Lee, 2004")
Discover The Art of Swatch
It takes one to know one: Swatch brings artists to its gallery on the wrist. Explore the frontiers of contemporary art in the avant-garde collections of Planet Swatch.
Swatch Museum
Swatch Museum
Visits
Cité du Temps
Nicolas G. Hayek Strasse 2
2502 Biel/Bienne