“Hello everyone. Today is gonna be epic!”
From champion rider to YouTube sensation
Sam Pilgrim’s journey in freeride MTB began at 17 with a win at the Austrian King of Dirt. He became FMB World Champion in 2013, with podiums at Crankworx and Red Bull Rampage solidifying his status. Now his YouTube channel shows off his thrilling adventures to over 2 million subscribers and inspires cyclists globally.
Innovating with every trick
Beyond his competitive achievements, Sam’s style is all about creativity and fearlessness. His videos feature jaw-dropping stunts and a love for techno music that fuels his rides. Sam’s ability to blend sports with entertainment makes every video and trick a must-watch.
The face of freeride and fearlessness
Sam embodies the adventurous spirit of Swatch with his daring attitude and dynamic energy. His passion for pushing limits and creating thrilling content is right in line with Swatch’s spirit of innovation and positive provocation.
Did you know?
Sam won the FMB World Tour Champion 2013.
He is missing his front tooth, not from fighting or too many sweets, but from crashing his bike.
Sam's YouTube channel has over 1.8 million subscribers making him one of the most recongizable faces of the world freeride scene.
“Don’t think. Just send it!”
Fearless self-expression
Sam’s top Swatch picks each reflect his adventurous spirit and expressive style. From unique designs to rugged functionality, these watches are as distinctive as Sam’s freeride tricks.
