Lights, camera... Locarno

The Locarno Film Festival is a big event on the big-screen calendar. We return as a main sponsor in 2025 to claim a front-row seat for the 78th edition, taking place from August 6 to 16. Discover our creative initiatives for new talent and the limited-edition watch we’ve designed to mark the event.

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At the heart of the action 

The Piazza Grande makes a breathtaking backdrop for the festival's biggest moments. Cue a thrilling opening sequence as special Swatch vehicles whisk attendees from the train station and port to their festival destination. 

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Fuel up on film

The Swatch Pit Stop welcomes festivalgoers to a must-see installation designed like a gas station, a symbol of transitional moments in countless classic films.

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At the Swatch Pit Stop, which features a convenience-store-inspired booth, visitors can shop the exclusive event watch, stock up on essentials and admire art desi gned by three former artists-in-residents of the Swatch Art Peace Hotel.

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Close-up on new talent

We put bold filmmaking in the spotlight with the Swatch First Feature Award, celebrating the most remarkable debut on show at Locarno. The winner takes home CHF 15,000 for their outstanding work.