Step into a world of time at Planet Swatch
Welcome to Planet Swatch at Cité du Temps, located just across from the Swatch headquarters in Biel, Switzerland, where Swiss watchmaking heritage meets playful Swatch innovation. Get set to explore a one-of-a-kind “non-museum” where time tells amazing stories.
Discover our colorful “Wristory”
Immerse yourself in a collection of more than 5,000 watches that embody the innovation, joy of life and positive provocation that we are known for. From the earliest breakthroughs to the latest innovations, each piece tells a unique story capturing the essence of Swatch through time.
New ways to explore Swatch history
Come enjoy our reimagined space featuring illuminated "wristory" towers, an interactive production process display, and the Swatch X You design station. At Planet Swatch, you can create, learn, and play with time in ways you never imagined.
A celebration of art, sports, music, and innovation
Explore our dedicated film section, showcasing collections from 2002, 2008, and 2020, all inspired by the legendary James Bond. Discover captivating Art Specials by renowned artists and marvel at prototypes that revolutionized watchmaking history.
Where creativity comes to life
Strike a pose in our selfie booth, rediscover iconic watches from the past, or explore recent fan favorites, including Flik Flak for young timekeepers. Every corner offers a new way to experience the joy of Swatch. And at our unique Swatch Drive-Thru store across the street, you can pick up your favorite watch as a perfect keepsake from your visit.
Visit Planet Swatch
Visit Planet Swatch
Cité du Temps
Nicolas G. Hayek Strasse 2
2502 Biel/Bienne (Switzerland)
+41 32 343 89 00