Swatch BREAK FREE: The new generation
To celebrate the 1984 Swatch World Breakdance Championship, we launched the Swatch BREAK FREE Collection.
Inspired by this milestone event in Swatch history, four artists channel the event's dynamic energy into four unique watches.
FREEZE TIME
Swiss artist Grotesk captures the dynamic energy of the 1984 Swatch World Breakdance Championship into a sleek black and white design. Made from biosourced materials, this watch features the 12 basic breakdancing moves on its strap and colorful hands that echo the artwork Keith Haring created for the event.
HATTIE’S HEART
This BIG BOLD echoes the love British artist Hattie Stewart saw for breaking, art, music and the shared moment from the event. Made from biosourced materials it features a 47 mm dial and hands that say it all: “Love Endures”.
B-BOT
Adorned with B-Bot, a character created by Hong Kong street artist Bao Ho, this model channels the soul of breakdance music with a highly futuristic design. Made from biosourced materials it comes with a fun day/date window that doubles as a “life force” indicator.
UNITY ALWAYS
Kenyan photographer Thandiwe Muriu drew inspiration from the theme of unity. This bright watch features a photograph of joined hands over a traditional fabric print style background. A special message is printed on its dial: “Where there is unity there is always victory.”
With the BREAK FREE Collection you are always on beat
Explore the full BREAK FREE Collection
The first four watches in the Swatch BREAK FREE Collection feature artwork created for the 1984 Swatch World Breakdance Championship, including its iconic poster by the great Keith Haring. Each model is as electrifying as the moves on show back in 1984.